COFCO Premium Housing System Debuts in Sanya, Honoring Hainan Free Trade Port’s Customs Closure
2025-12-16 10:10:02
On December 12, 2025, the launch event for ONE MASION’s collection-level new masterpiece kicked off in splendor at the Cloud Top Gallery of COFCO (Sanya) International Trade Center (ITC). Held atop the 207-meter city landmark, this gathering brought together industry leaders and visionaries of the era: it not only unveiled Sanya’s first Fourth-generation Houses product in all dimensions, but also presented this benchmark work as a tribute to the pivotal moment of Hainan Free Trade Port’s customs closure.
Cloud Top Co-Witness: An Immersive Preview of Future Living
The event opened withTide’s Dawn, a profoundly symbolic contemporary dance. Guests including Hu Xiaoliang (Secretary-General of Sanya Real Estate Industry Association), Han Binghao (Deputy General Manager of the Product Center at GRANDJOY HOLDINGS GROUP CO.,LTD.), Guo Tongjiang (Creative Director of GAD Design Chongqing Branch), Li Hui (Chief Designer of WTD GROUP), and Dai Qiangtao (Design Director of LSD Interior Design), joined authoritative media and high-net-worth client representatives to mark this milestone moment.
TitledBetween the City’s Core, A World of Distinction, the event unfolded layer by layer the meticulously crafted details of ONE MASION—from its design philosophy to living scenarios—through sessions including in-depth analyses of architecture, landscape, and interior design, the debut of the “COFCO Premium Housing” system, and immersive creative video presentations. Attendees could firsthand feel the project’s core vision: crafting an ideal future life for the city’s elite.
Deep-Rooted Central Enterprise: Syncing with Urban Development
As one of the first central enterprises to establish a presence in Hainan, GRANDJOY HOLDINGS GROUP CO.,LTD. (a COFCO subsidiary) has expanded its footprint in the region since the 1990s—most notably developing the Yalong Bay National Tourist Resort. In the new era, it answered the call for Hainan Free Trade Port construction, launching benchmark projects (including the joy City Complex and ONE MASION) in Sanya Central Business District, and remaining deeply involved in driving urban progress.
The SANYA JOY PLAZA(developed by Grandjoy Holdings) has become a powerful engine for regional economic growth: it is currently the largest, fastest-built, and most influential benchmark project in Sanya Central Business District. As the pinnacle residential work of this complex, ONE MASION marks the completion of Grandjoy Holdings’ strategic layout of “office + residence + commerce” in the district.
The “ONE” Masterpiece: Redefining Spatial Aesthetics and Residential Innovation
As the first Hainan-based work under COFCO’s high-end “ONE Series” (by Grandjoy Holdings),ONE MASION is strategically sited at the Yingbin Road urban axis of Sanya Central Business District—a “golden hub” location. It sits steps away from the one-stop vibrant amenities of Sanya joy City, adjacent to the 1,000-acre Dong’an Wetland Park and the under-construction Central Park, and surrounded by premium medical and educational resources, forming an international high-quality living matrix.
Covering ~60,000 square meters, the project comprises four 25-story point-type artistic towers, offering 160–239㎡ wide-panorama flats. Enlisting luxury residential design team GAD to spearhead the work, it crafts Sanya’s first new Fourth-generation Houses under the concept ofVibrant Floating Island, Secret Rainforest.
The architecture adopts a modern lustrous facade system: high-quality aluminum panels, streamlined metal trim, and ultra-white glass panoramic floor-to-ceiling windows together outline the benchmark of high-end residential living in Sanya CBD. Landscaping (led by WTD GROUP) creates an immersive garden themedOne Axis, Seven Sceneries + Four-Tiered Rainforest Living, blending natural interaction with all-age wellness experiences.
Meticulous Craftsmanship: Interpreting High-End Living in Details
Product innovation permeates every detail:
All units feature a one-lift-per-household layout with a private elevator lobby;
The integrated LDKG (Living, Dining, Kitchen, Balcony) open-plan living room breaks spatial boundaries;
The 239㎡ unit innovatively incorporates a sky pool courtyard, infusing resort-style ambiance into daily life;
The 270° panoramic view design invites natural light and scenery, ensuring unobstructed views for every unit;
Smart configurations include a triple-glazed, double-cavity glass system (for sound/heat insulation in bedrooms) and a whole-house smart system (by HIKVISIONEzviz) for convenient control.
Public spaces are fully upgraded: Stilt floors are transformed into all-age multi-purpose clubs (seamlessly connected to the garden, forming activity zones for all ages); the underground “Summer U-Island” club offers multi-functional spaces (a heated pool, gym, tea room, etc.), creating an immersive living environment for residents to dwell, relax, and socialize.
These practices fully embody the “proactive wellness” and “scenario-based living” concepts of the “COFCO Premium Housing” system, interpreting the core value of a “self-pampering cozy home”.
Real-Scene Unveiling: Experience the Model of Future Ideal Living
Notably, ONE MASION’s real-scene show flats (160㎡ and 200㎡ units)have openedofficially on December 15. This is more than a product display—it is an immersive preview of future ideal living. These 312 exclusive units, amidst the tide of the Hainan Free Trade Port era, await your in-person appreciation, to experience this world-class refined lifestyle.
