Art + brand + business value Wanhe 30th anniversary joint Baidu intelligent cloud released the first digital spokesperson in the kitchen and bathroom field

On August 28, at the 30th anniversary celebration and strategic conference of Wanhe Electric, Wanhe Electric Chairman Lu Yucheng released "Easter eggs" after his speech - released the kitchen and bath industry's first digital spokesperson Yona, the combination of reality and virtual, Wanhe Electric this digital spokesperson quickly became the kitchen and bath industry to move the attention of technology to break the circle.

It is understood that the digital spokesperson is jointly created by Wanhe and Baidu AI Cloud Xiling. Through the blessing of Baidu's "Wen Xin Yi Yan", marketing creative platform "Steering" and "Baidu Marketing Science AIA" practice system, the marketing scene, live scene and life scene are empowered, and a permanent corporate brand super IP image with artistic+brand+commercial value is created.

In this regard, Lu Yucong said that the arrival of the digital age and the digital transformation of enterprises have put forward higher requirements for brand marketing. "Wanhe will continue to accelerate the deep integration of AIGC (Generative Artificial Intelligence) content and marketing, continuously expand new digital marketing fields, and once again lead the industry to meet the opportunities and challenges in the digital age."

IP Design of Digital Man Based on Large Model Analysis

Yona became Wanhe's first digital spokesperson.

It is understood that Wanhe and Baidu AI Cloud cooperated deeply, based on the large-scale model analysis, and matched the appearance preferences of home appliance consumers and young people, and the final image of the digital man was born.

The English name of this digital person is Yona, which means creative and brave. She is only 19 years old, and her character is defined as a girl with scientific research ability, with an IQ value beyond ordinary people. In the parallel virtual world, she creates various types of household devices with super high IQ, which brings more pleasant home life experience for residents of different dimensions. In the real world, she chose to explore the power of warming the universe with Wanhe brand, and create a more pleasant and relaxing home life experience by creating scientific and technological home devices that can warm people's hearts and improving human living links.

Not only that, Yona also has a wealth of emotional perception and strong technology creation. In the emotional perception dimension, she can perceive the emotional changes and needs of each family member, and know whether people are warm or cold, happy or not. She combines her digital human system with Wanhe's future products, and adjusts the mode function of the product in real time by relying on her perception of family members' emotional changes to provide each member with a more personalized and interactive heartwarming home experience.

In the dimension of science and technology creation, Yona, as a science girl with high IQ in different worlds, can shuttle between different universes and galaxies, and she crosses from the future world to the Earth world, choosing to create a warm and comfortable living environment together with Wanhe. By helping human beings to create harmonious and warm home devices, so that family members feel the warmth and happiness of home and get a steady stream of creation ability value.

The first digital spokesperson in kitchen and bathroom

Expand the new digital marketing field

In recent years, the new generation of information technology represented by AIGC, 5G, big data, artificial intelligence, blockchain, cloud universe, cloud computing, etc., has rapidly iterated. According to iresearch research data, the most concerned virtual digital people in the market are virtual anchors and virtual spokespersons, accounting for 60% of the market's attention.

Among them, "virtual digital people" is one of the important "media" linking reality and meta-universe scenes. Driven by gradually mature technology and economic growth, relevant markets are emerging, synchronously accelerating the digital intelligence transformation of enterprises. In the view of the industry, virtual digital people, as a new carrier in the digital era, are known for their unique attractiveness and recognition, and the short videos and advertising films they create are more dynamic and creative, becoming a marketing tool that reaches the young circle.

"With the emergence of the meta-universe and digital economy, the popularity of virtual digital people continues to rise, and they are favored by brands and enterprises because of their outstanding appearance, human design is not easy to collapse, and they are not limited by time and space." Brand marketing expert Zhou Jian said that brands and enterprises have turned virtual digital people into a marketing language, shining in IP endorsement, short video, live broadcast and other fields, and even replacing real people to assume the functions of hosting, acting, brand endorsement, customer service and other work.

It is worth noting that this initiative of Wanhe is the first exploration of the kitchen and bathroom industry in the dimension of digital spokesmen, and is also regarded by the industry as an important part of its digital layout and brand rejuvenation, and it is a new form of Wanhe to establish a link with Generation Z. Today, in the kitchen appliance enterprises have fallen into the homogenized competition in the market environment, Wanhe Electric believes that based on the digital age, seeking differentiation must be accurately positioned in the crowd, scene, demand, in order to form the brand mind.

"The advent of the digital wave has provided new challenges for the survival and development of the traditional manufacturing industry, but it also provides opportunities. The advent of the digital age and the digital transformation of enterprises have put forward higher requirements for brand marketing. Digital spokespeople help us open the door to a new world." Lu Yucong said.

In recent years, Wanhe Electric insight into the rise of the new generation of consumer groups, and actively layout young marketing. By focusing on strengthening the brand marketing cooperation in the field of "film and television integration", upgrading the self-media matrix in various aspects, binding popular IP, etc., focusing on different subdivided user groups, precision marketing touches user emotions, and promotes the connection from traffic to brand mind.

Only during the 30th anniversary celebration of Wanhe, the Wanhe brand made frequent moves and gained a huge amount of exposure and attention. Cooperated with Tencent ace e-sports variety "Battle to the Peak 2", Hu Xia, Fu Xinbo and other artists have called the platform; Renew the contract and invite table tennis world champion Sun Yingsha to shoot the 30th anniversary brand feature film, which was listed on Weibo hot search; As one of the celebration series activities, Wanhe Electric's 30th anniversary Soulpop Music Festival has become the hottest performance and topic this summer, and the channels such as small Red book and Weibo are also hot. A series of actions show that the 30-year-old Wan He is establishing communication channels with young consumers through various ways, continuing to release the young vitality of the brand, so that the brand can enter the hearts of young people faster and better.