When Liu Qiangdong returns, Jingdong welcomes the new changes again
Recently, Liu Qiangdong appeared at the airport and joined the management of Jingdong. People could not help but sigh that Dongge really came back. Liu Qiangdong, who is ready to go again, not only adjusted the personnel and salary of Jingdong, but also changed some policies of Jingdong's e-commerce platform.
In fact, before the Spring Festival, Liu Qiangdong proposed in his letter to all staff: first, to improve the salary and welfare of Jingdong grassroots staff (such as logistics, front-line sales staff, etc.), corresponding to the cash compensation of senior executives was reduced by 10% to 20%; Second, it proposed a ten-year plan to invest a certain amount of money to meet the needs of employees' interest-free loans for house purchases, and also to increase the amount of money in the fund for the assistance of employees' children. It was more of a signal to pave the way for Liu's return to JD.com.
This time, Liu Qiangdong returned to JD, first of all, JD e-commerce reform, one is to adjust the entry policy of JD platform, the other is to adjust the operating rules of JD store. In the first quarter of 2023, several categories of Jingdong POP store will implement the entry incentive policy. It includes outdoor sports, household daily necessities, furniture, home improvement building materials (except decoration services), home textiles, kitchenware, intangible cultural heritage, clothing and underwear, mother-and-child wear/children's shoes, shoes, bags and leather goods, jewelry, watches and glasses, outdoor sports, flowers/luxury goods - luxury goods, pet life and other categories. The main incentive policies include lowering the deposit of merchants. Implementation of ladder margin management system, return of platform royalties and cash rewards for meeting sales standards.
For Jingdong stores, Liu Qiangdong also made a series of plans. The trial operation channel of "0 yuan entry" has been opened for some categories of Jingdong small store and Jingdong POP store. Currently, some categories such as food and beverage, pet life, toys and Musical Instruments, home clear paper products, personal care and fresh food can be "0 yuan entry" without paying deposit and platform usage fee. On April 1 this year, some merchants in the category of JD.com's POP store will also be allowed to enter the store for 0 yuan for trial operation. It will be more convenient for merchants to operate JD stores, such as optimizing store stars, simplifying operation, adding JD small store mobile terminal order warning warning and JD logistics delivery, etc., all of which make it easier for merchants to operate JD stores.
I believe that Liu Qiangdong will work with the team of JD to adjust some policies of JD and lead more merchants to continue to strive to make greater achievements in the New Year.