The "618" Shopping Festival saw robust activity in the second-hand market, with Aihuiji achieving significant growth in both sales and recycling volumes.

The "618" mid-year shopping festival has concluded, and driven by trade-in subsidies and the growing trend of green, low-carbon consumption, the second-hand consumer electronics market is booming.According to Ai Huishou, China's largest second-hand 3C product service platform, during the full promotional period from May 13 to June 18, its second-hand recycling and sales volumes surged by 42% and 80% respectively—demonstrating not only consumers' strong endorsement of the circular economy but also confirming that second-hand consumption is evolving toward greater quality and diversity.

(The image shows a user recycling an unused device at an Ai Huishou store.)

Recycling sector: Demand for 3C products has surged dramatically, with action cameras emerging as a "dark horse" product category.

During this year's 618 shopping festival, consumers continued to express strong demand for monetizing their unused items.

Data shows that Ai Huishou has delivered strong performance in the C2B recycling segment, with total recycling revenue across all product categories and channels rising 42% year-over-year.

In the 3C category, during the "New Year's Promotion" period (May 31–June 1), recycling volumes surged by 85% year-over-year, with both mobile phone and computer trade-in user numbers growing by nearly 100% compared to the same period last year.

Throughout the entire 618 shopping week, recycling revenue for the 3C category rose 57% year-over-year, while that for the three core categories—mobile phones, computers, and tablets—increased by 66%,65%, and 40% respectively, reflecting strong demand for upgraded computing capabilities in digital products.

Notably, during this 618 shopping festival cycle, the sports camera category emerged as a standout performer, with its recycling volume surging by 153% year-over-year, making it a true "dark horse" in the recycling sector.

The surge in this subcategory further demonstrates the impact of the outdoor sports and short-video creation trends on e-commerce sales.

Beyond the traditional 3C category, significant progress has also been made in various other business segments, including luxury luggage, watches, and gold products.

During the 618 shopping festival, Aishouhuizhi's second-hand luxury goods recycling volume surged by 45% year-over-year, with demand for high-value items such as luxury bags and watches continuing to rise sharply.

In terms of user experience and service accessibility, the efficient offline service network established by Ai Huishou once again demonstrates its core strengths.

During the major promotional period, both the number of door-to-door collection services and in-store recycling orders across all C2B product categories saw a 45% year-over-year increase, reflecting users' growing preference for face-to-face recycling services.

Sales Side: Carefully selected premium bestsellers, with sales volume growing by nearly 80% year-over-year.

On the sales side, consumers place greater emphasis on product quality and value for money.

Hai Cuishou厳选依托一套包含 39 quality inspection standards and 36 quality grading levels, along with a seven-day no-reason return policy and a one-year warranty, to deliver a wide range of high-quality second-hand products to the market—making it highly popular among consumers.

(The image shows high-quality second-hand items displayed at the Ai Hui Shou store.)

During the major sales period, Ai Huishou's carefully curated omnichannel second-hand product sales grew by nearly 80% year-over-year, with daily growth rates peaking at 130%.

These figures indicate that second-hand products, certified through professional quality inspections and backed by after-sales support, are increasingly becoming the preferred choice for consumers looking to replace their electronic devices.

Wang Yongliang, CEO of Ai Huishou, stated: "During this year's 618 shopping festival, circular consumption demonstrated remarkable momentum and market resilience. Whether by recycling idle devices or purchasing second-hand equipment, an increasing number of consumers are actively embracing a green, low-carbon lifestyle. Ai Huishou will continue leveraging its core strengths in' scenarios + supply chain,' enhancing the efficiency of second-hand recycling and circulation through technological innovation to drive high-quality development of the circular economy."